This Stockholm-based fintech company is not just introducing a new product – it’s redefining how we think about payments. In this interview, CEO Fredrik Martinsson shares Tapeeze’s vision, the technology behind its solutions, and how it’s disrupting the traditional payment industry. CCO Mikael Kesha and CMO Filippa Adolfsson also offer their insights.
Fredrik, why did you and Mikael start Tapeeze? And tell us about the Tapeeze card
Fredrik Martinsson (CEO): We identified a clear problem: banks have held exclusive control over the design and distribution of payment cards for far too long. This monopoly stifles innovation. With Tapeeze, we want to shift the power from institutions to users. Our vision is to create a card that isn’t just a payment tool but a smart, personal, and relevant accessory.
How has the market responded so far?
Fredrik Martinsson (CEO): The response has been overwhelmingly positive from both consumers and businesses. Companies are eager to explore new ways to deliver value to their customers, and users love that we challenge the norm. It’s more than a payment card – it’s about being part of something innovative. One example is our successful collaboration with Djurgårdens IF, where fans now carry their team pride in their pockets.
What does your technology mean for users?
Fredrik Martinsson (CEO): The core of our solution lies in advanced technology that makes cards smarter and more adaptable without compromising security. Instead of being tied to a single bank, our cards allow dynamic connections to different payment sources. Users can control how and where the card is used – directly through our app or online – while enjoying top-tier security standards. This complex technology operates seamlessly in the background, making it effortless for users. Our slogan sums it up best: "Change your card, not your bank."
What sets Tapeeze apart from competitors?
Fredrik Martinsson (CEO):We’re breaking the mold of traditional payment systems. While standard cards are designed to serve banks, Tapeeze is designed to serve the user. For example, our technology allows cards to shift functionality depending on user needs – switching between cards, accounts, or even loyalty programs. This flexibility simply doesn’t exist with traditional cards.
Mikael, why focus on physical cards in the era of digital wallets?
Mikael Kesha (CCO): It’s about combining the best of both worlds. Digital wallets are convenient, but they lack the tangible experience of holding something physical. Our cards are designed to be something you want to show off – with identity and style at the forefront. At the same time, we integrate modern technology to create a connected experience. The physical card becomes a bridge between the analog and digital worlds. The market has been waiting for a player like us to challenge the system and inspire change.
What’s next for Tapeeze?
Mikael Kesha (CCO): Our focus is on further developing the technology and expanding our user base. We see significant opportunities to collaborate with businesses looking to offer a unique card for their customers. Innovation is at the core of everything we do – we’re constantly exploring new ways to improve the user experience.
Why should someone choose Tapeeze?
Filippa Adolfsson (CMO): Tapeeze is about more than just payments – it’s about making transactions personal, engaging, and even fun. A payment card isn’t just a tool – it’s an expression of who you are. Tomorrow, we’re launching our collaboration with AIK and are in discussions with several other clubs and well known brands. With a clear vision and groundbreaking technology, Tapeeze is ready to make a real difference in the payment industry. The future is bright – and it’s never been more personal.
Dagens Börs. Read the article in swedish here: https://dagensbors.se/fredrik-martinsson-tapeeze-det-nya-kortet/
What makes our cards different from regular bank cards?
Tapeeze at Pay360 London