Tapeeze X Björklöven

Björklöven, one of Sweden's most beloved ice hockey teams, has officially launched their very own branded payment card in collaboration with Tapeeze. This innovative card is more than just a payment tool – it’s a statement of loyalty, a badge of belonging, and a groundbreaking addition to the world of sports merchandise.

With this launch, Björklöven joins the growing list of forward-thinking organizations embracing the trend of multifunctional merchandise, following in the footsteps of other Swedish hockey clubs like DIF and AIK.

The Björklöven card is designed to be as versatile as it is stylish. Fans can link it to their existing Visa or Mastercard bank card, allowing them to use the card for everyday purchases without changing banks. 

Strengthening bonds with Fans
Björklöven’s decision to partner with Tapeeze is a strategic move to deepen their connection with their loyal supporters. Fans can now carry their team colors with them wherever they go, making every payment a subtle yet powerful display of team pride. Moreover, the card creates a new revenue stream for the club, proving that sports merchandise can be both innovative and lucrative.

Björklöven’s launch is yet another testament to how Tapeeze is revolutionizing the way organizations approach branding and fan engagement.

The trend is growing – Don’t miss out
Björklöven’s powered by Tapeeze card is part of a larger movement sweeping through businesses, sports clubs, and organizations worldwide. As more entities recognize the potential of these multifunctional cards, the trend is rapidly gaining momentum. From boosting brand visibility to creating new revenue opportunities, the benefits are undeniable.

With Tapeeze handling the entire process – from design to production – launching a branded card has never been easier. Björklöven’s card is now available for purchase, and fans can activate it within minutes via the user-friendly Tapeeze app.

"We are thrilled to see Björklöven embrace the power of innovation with their new branded card. This launch is a perfect example of how organizations can strengthen their connection with their audience while staying ahead of the curve. At Tapeeze, our goal has always been to help businesses and clubs create something extraordinary – and Björklöven has done just that." – Filippa Adolfsson, CMO of Tapeeze.

For more information on how to create your own branded card, visit our contact page and take the first step toward transforming your brand and engaging your audience in a way that’s truly unforgettable.