Fredrik Martinsson, Chief Operating Officer & Co-Founder. I spent years giving the six-month quote. Here is what I had wrong about it.
Founder argument – six months, or one meeting
The quote is not a lie
Ask the traditional route for a premium card and the answer is always the same: new programme, compliance sign-off, factory personalisation. Six months at best, often longer. I know, because I used to give that quote. It was accurate. It was the honest price of making cards the way we all made them — every card personalised individually, every design approved, every step built around printing data onto plastic.
What the quote actually kills
It is never the idea that dies. It is the estimate that kills it. Someone repeats the six-month number in a planning meeting, the project moves to next year, and the following year somebody runs the same analysis and reaches the same conclusion. The card was never a bad idea. It just never survived contact with the timeline. The question nobody was asking? Most teams do not need a new financial product. They need a new experience on the credential they already have. Once you separate those two things, most of the six months disappears — because most of the six months is spent building a financial product nobody asked for.
What that leaves
An existing or sponsored BIN. Nothing printed, so nothing personalised in a factory. Metal, ceramic or wood. Two weeks from design approval. And one real constraint: the card is contactless-only, with no chip. I would rather you heard that from me now than found it later. The two routes, side by side New programme or licence — Traditional: required · Tapeeze: none Personalisation — Traditional: factory, per card · Tapeeze: nothing printed Time to launch — Traditional: six months or more · Tapeeze: two weeks from design approval Materials — Traditional: print-approved plastics · Tapeeze: metal, ceramic, wood, LED
Hear the argument – book the meeting
Fifteen minutes with the people who used to quote six months, and now quote weeks.